Which of the Following Items Is an Example of Brand

question 49

Multiple Choice

Which of the following items is an example of brand extension?

• A) Dove soaps offer deodorant, body lotions, and hair care products, all called Dove.
• B) Intel is inside many PCs.
• C) Dawn dish soap and OLAY offer a hand renewal version of Dawn.
• D) Tide detergent contains the self-branded EverFresh scent.

---

Definitions:

Consumer Taste

The preferences and expectations of consumers regarding products and services, which can influence their buying behavior.

Price Ceilings

A government-imposed limit on the price charged for a product to prevent prices from rising to a certain level above equilibrium.

Price Floors

Government or regulatory-set minimum prices for goods or services, aimed at preventing prices from falling too low.

Price

The cost involved in purchasing a specific good or service.