Customer Insights, Inc

question 39

Multiple Choice

Customer Insights, Inc.operates a facility that recruits eight to 10 consumers and screens them on criteria such as relevance to the target segment or usage in a product category.What type of research is Customer Insights, Inc.engaging in?

• A) focus groups
• B) sampling
• C) online surveys
• D) copy testing

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Definitions:

Languages

Denotes systems of communication used by a particular community or country, often consisting of written and spoken forms.

Cultures

Cultures encompass the social behavior, norms, knowledge, beliefs, arts, laws, customs, capabilities, and habits of the individuals in these social groups.

PolyChronic

A cultural attitude towards time, viewing it as flexible and multitasking as preferable, allowing multiple activities to be done simultaneously.

Low-Context Culture

A culture in which communication is expected to be explicit and direct, with less reliance on unspoken context.