Positioning Is About Identity: Who Your Brand or Company Is

question 3

True/False

Positioning is about identity: who your brand or company is in the marketplace vis-à-vis the competition and in the customer's eyes.

---

Definitions:

Nonunion Employees

Workers who are not members of a labor union or trade union.

Wage Increases

Adjustments made to an employee's salary or hourly rate, typically to adjust for factors like cost of living, performance, or market conditions.

Problems

Issues, obstacles or situations that require a solution or need to be dealt with.

Right-to-Work Law

Legislation that prohibits union security agreements between companies and workers' unions, preventing the requirement of union membership for employment.