A Positioning Statement Captures How You Want to

question 22

Multiple Choice

A positioning statement captures how you want to

• A) be perceived.
• B) manage your business.
• C) describe your customers.
• D) improve your product.

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Definitions:

Simple Rate of Return

A financial metric used to evaluate the profitability of an investment, calculated as the annual incremental net operating income divided by the initial investment cost.

Internal Rate of Return

A financial metric used to estimate the profitability of potential investments, calculating the rate of return at which the net present value of all the cash flows (both positive and negative) from a project or investment equal zero.

Discount Factor

A number used to calculate the present value of future cash flows; it reflects the time value of money.

Operating Costs

Expenses involved in the day-to-day functions of a business related to its operations, potentially including both cost of goods sold and operating expenses.