Perceptual Maps Allow Managers to See Graphical Depictions of Where

question 38

True/False

Perceptual maps allow managers to see graphical depictions of where their brands are, and where their competitors are, in the minds of their customers.

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Definitions:

Selective Looking

Focusing visual attention on selective aspects of the environment while ignoring others, a form of selective attention.

Attention

The concentration of awareness on some phenomenon to the exclusion of other stimuli.

Memory Process

The series of processes involved in the encoding, storing, and retrieving of memories.

Retrieval

Retrieval is the process of accessing and bringing into consciousness information stored in memory. It is a critical aspect of the memory process.