Company ABA Showed Its Customers Products with Various Combinations of Features

question 77

Multiple Choice

Company ABA showed its customers products with various combinations of features and attributes, with price being one of them.Its customers were asked: "Which combination do you prefer most, next most, etc.?" What type of study did Company ABA conduct?

• A) meta-analysis
• B) scanner survey
• C) price survey
• D) conjoint analysis

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Definitions:

Multidomestic Strategy

A strategy that concentrates on the development of foreign markets by selling to foreign nationals.

Multinational Strategy

Standardizing the products and services around the world to gain efficiency.

Cross-Cultural Competencies

Skills and abilities that enable individuals to effectively operate and communicate in different cultural contexts.

Stress Management Competencies

Skills and abilities that enable individuals to handle stress effectively in personal and professional contexts.