Positioning Involves Which of the Marketing Mix Variables

question 51

Multiple Choice

Positioning involves which of the marketing mix variables?

• A) price, promotion, product, place
• B) price, promotion, product
• C) price, place
• D) promotion, product, place

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Definitions:

Relatedness Needs

The human motivational need to interact with, be connected to, and experience caring for others, as part of the psychological theory of motivation.

Growth Needs

Psychological needs that propel an individual towards personal development and realization of their potential.

Social

Relating to society or its organization, emphasizing the interactions and relationships of individuals within a group.

Productive Activities

Tasks or processes that lead to the creation of goods or services which have value and contribute to the economy.