A CEO Is Considering How He Wants His Company to Be

question 85

Multiple Choice

A CEO is considering how he wants his company to be positioned.He has thought of it as the coolest brand and the brand with the best value.Which of the following is true about his predicament?

• A) He can't position it as the coolest brand.
• B) He can't position it as the brand with the best value.
• C) He can probably achieve either of these goals, but not both.
• D) He can achieve both of these goals.

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Definitions:

New-product Strategy Development

The process of defining the market approach and product positioning for introducing new products to the market.

Product Assessment

The process of evaluating a product’s performance, quality, and market potential.

New-product Strategy Development

The overall process and planning involved in identifying market opportunities and creating new products to fulfill those opportunities.

Firm's Overall Objectives

The broad, general goals of a business organization, encompassing profitability, growth, market share, and brand reputation among others.