When You Are Writing a Positioning Statement, If You Don't

question 54

Multiple Choice

When you are writing a positioning statement, if you don't have real differences and cannot see a way to create them, then you can create a difference based on

• A) image.
• B) the future.
• C) opinion.
• D) data.

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Definitions:

Open-seat Contests

Electoral races without an incumbent, typically characterized by more candidates and often more competitive than races with incumbents.

Campaign Reform

Efforts and policies aimed at improving the fairness, transparency, and accountability of political campaigning and financing.

Soft-money Contributions

Unregulated, indirect contributions made to political parties for general support purposes, not directly tied to the endorsement of specific candidates, which became more restricted in U.S. politics by the Bipartisan Campaign Reform Act of 2002.

Federal Elections Commission

A federal agency created to regulate the financing of political campaigns in the United States.