A Positioning Statement Can Be a Foundation for

question 60

Multiple Choice

A positioning statement can be a foundation for

• A) product descriptions.
• B) communication with external audiences.
• C) market research.
• D) product development.

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Definitions:

Disclosed Principal

A situation in a business arrangement where the identity of the principal is known to all parties involved in the transaction.

Ratifies

To officially approve or confirm an action, agreement, or decision, making it valid and legally binding.

Contractually Bound

Contractually Bound indicates that parties have agreed to specific terms and conditions outlined in a contract, obligating them to fulfill their respective parts of the agreement.

Actual Authority

Legal power granted to an agent by a principal, allowing the agent to act on the principal's behalf.