If a Brand Has an Exclusive Image, It Would Make

question 59

Multiple Choice

If a brand has an exclusive image, it would make good sense to avoid

• A) overly promoting it.
• B) charging a premium price.
• C) engaging in light promotion.
• D) distributing it through selective channels.

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Definitions:

Systematic Desensitization

A behavioral therapy technique used to reduce phobias and anxiety through gradual exposure to the feared object or situation combined with relaxation exercises.

Anxiety-Triggering

Describes situations, events, or stimuli that induce anxiety.

Maladaptive Symptoms

Behaviors or reactions that are counterproductive to coping with problems or issues in a healthy way.

Conditioned Responses

Learned reactions or responses to previously neutral stimuli that have been associated with a significant event, like Pavlov's dogs salivating at the sound of a bell.