Positioning Statements Should Be Lengthy and Very Detailed in Order

question 74

True/False

Positioning statements should be lengthy and very detailed in order to communicate efficiently.

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Definitions:

Production

The process of combining various inputs to make goods or services for consumption.

Comparative Advantage

The capacity of an individual or country to manufacture a given good or service more efficiently, incurring lower opportunity costs than their counterparts.

Opportunity Cost

The omission of possible gains that could come from different options when one is preferred.

Comparative Advantage

The competence of an individual, firm, or nation to forge a good or render a service with a lower forfeited opportunity compared to others in the market.