Dom Is Reviewing a Perceptual Map That Compares a Number

question 6

Multiple Choice

Dom is reviewing a perceptual map that compares a number of jeans brands based on customer survey data.Five of the eight brands are depicted as points close together on the map.A logical conclusion Dom can draw from this perceptual map is

• A) three brands are well positioned as being diverse from all other brands.
• B) the five brands are viewed as most interchangeable by consumers.
• C) the five brands identify a "hole" in the perceptual map.
• D) consumers will most likely purchase more of the three brands not clustered together.

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Definitions:

Overwhelming

A feeling or situation so intense that it's hard to manage or endure.

Persistent and Unswerving Action

Continuous and unwavering effort towards achieving a specific goal, without being diverted by challenges or setbacks.

Consistent Behavioural Style

A pattern of behavior or actions that are uniform and predictable over time in similar situations.

Majority Norm

The standard or typical behaviors, attitudes, and beliefs adopted by the majority of members within a social group or society.