__________ Tends to Be Higher When the Product Has a Clear

question 23

Multiple Choice

__________ tends to be higher when the product has a clear relative advantage over existing products, is compatible with the customer's lifestyle, is not overly complex (or the complexity is masked by a user-friendly interface) , and is easily tried or sampled in order to facilitate initial assessment.

• A) Consumer acceptance
• B) Risk
• C) Cost
• D) Efficiency

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Definitions:

Consideration

The value (such as money, services, or goods) that is exchanged between parties in a contract.

Void

A term describing a contract or legal action that is null, having no legal force or effect from the outset.

Ratification

The formal approval of an agreement or treaty by authoritative body, making it officially valid.

Writing

The process of using symbols, such as letters and characters, to communicate thoughts and ideas in a readable form.