When Writing a Positioning Statement, It Is a Good Idea

question 58

Multiple Choice

When writing a positioning statement, it is a good idea to abstract from the level of the brand's attributes to the __________ benefits to the customer.

• A) concrete
• B) impractical
• C) intangible
• D) money-related

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Definitions:

Incorrect Citation

The inaccurate or erroneous referencing of sources in academic or professional writing, which can undermine the credibility of the work.

Logic Problem

A puzzle or challenge that requires the use of reasoning and critical thinking skills to solve.

Idea Incomplete

A concept or thought that has not been fully developed or lacks necessary details.

Developed Further

The process of elaborating or expanding on a topic, idea, or project to reach a more advanced stage.