To Write a Positioning Statement, You Should Answer All of the Following

question 67

Multiple Choice

To write a positioning statement, you should answer all of the following questions EXCEPT:

• A) Who are you trying to persuade?
• B) Who are you competing with?
• C) How are you better?
• D) What are your weaknesses?

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Definitions:

Stakeholders

Individuals or groups who have an interest or stake in the outcome of a project, decision, or organization.

Community Policing

A law enforcement strategy that emphasizes building ties and working closely with members of the communities to reduce crime and improve relations.

Social Norm Theory

A theory that explains behavior as influenced by perceptions of what is normatively acceptable and expected within a social group.

Norm-based Intervention

A strategy that aims to change behavior by altering perceived norms about what is typical or acceptable within a group.