Examlex
For B2B marketers, market sizing is typically more difficult than in B2C markets.
Introjection
The unconscious adoption of the ideas or attitudes of others, often used as a defense mechanism.
Moderate Anxiety
A level of anxiety that is noticeable and may cause some disturbances in daily functioning but does not overpower the individual's ability to act or perform tasks.
Exploring Alternatives
The process of reviewing and considering different options or courses of action before making a decision.
Idealization
The process of viewing or representing an individual, object, or idea as perfect or better than in reality.
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