Who Is the Target Segment for the Alphatronics Positioning Statement

question 87

Multiple Choice

Who is the target segment for the Alphatronics positioning statement: "We at Alphatronics are the gym for the serious body builder."

• A) serious body builders
• B) employees at Alphatronics
• C) anyone who reads the positioning statement
• D) people who want to join a gym to lose a few pounds

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Definitions:

Ingratiation

A social influence strategy where an individual attempts to make themselves more likeable or attractive to another, often through flattery or favors.

Meta-Communication

Communication about communication, referring to the ways in which individuals convey how their messages should be interpreted.

Semantics

The branch of linguistics concerned with the meaning of words, phrases, and sentences.

Language Routines

Repeated patterns or sequences of language used in communication, often unconsciously, that serve specific social functions.