Marketers Try to Serve the Segments Whose Needs Match Their

question 13

Multiple Choice

Marketers try to serve the segments whose needs match their __________, and in doing so hope to make very happy and loyal customers who will be very profitable.

• A) abilities to deliver
• B) opportunities
• C) financial resources
• D) targets

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Definitions:

WAIS

The Wechsler Adult Intelligence Scale, a widely used test designed to measure a person's intellectual ability.

WISC

The Wechsler Intelligence Scale for Children, a psychological test that measures a child's intellectual and cognitive ability.

Raven's Progressive Matrices

A measure of non-verbal abstract reasoning, consisting of visual puzzles that progressively increase in complexity.

Raven's Progressive Matrices

A nonverbal group test typically used in educational settings to measure abstract reasoning and regarded as an estimation of fluid intelligence.