If a Market Looks Attractive, but a Firm Is Not

question 1

Multiple Choice

If a market looks attractive, but a firm is not particularly skilled in the market, a key question is whether the firm can develop sufficient

• A) opportunities.
• B) segments.
• C) capabilities.
• D) products.

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Definitions:

Courage

The ability to confront fear, pain, danger, uncertainty, or intimidation.

Entrepreneurship

The act of creating, developing, and managing a new business venture to profit by taking on financial, psychological, and social risks.

Myths

Traditional stories, typically involving supernatural beings or events, that serve to explain a natural or social phenomenon, or cultural beliefs.

Realities

The state of things as they actually exist, as opposed to how they may appear or might be imagined.