SWOTs Are Useful in Clarifying __________ Marketing Questions

question 19

Multiple Choice

SWOTs are useful in clarifying __________ marketing questions.

• A) few
• B) most
• C) all
• D) no

---

Definitions:

Investment Return

signifies the gain or loss on an investment over a specified period, usually expressed as a percentage of the investment's cost.

Endowment Effect

A psychological phenomenon in which people value an owned object higher than a similar object they do not own.

Resale

The act of selling a previously bought product, typically used, to another buyer.

Status Quo Bias

The tendency for people to prefer things to stay the same by doing nothing or sticking with a decision made previously.