Company ABC Is in the Process of Sizing the Market

question 90

Multiple Choice

Company ABC is in the process of sizing the market for its new web-based service that allows consumers to be matched with local attorneys specializing in the area of law pertaining to the consumer's need.The marketing team is trying to estimate the purchase decision-making process with respect to how likely it is that visitors to the site will hire an attorney identified by Company ABC.In estimating the purchase decision-making process, the marketing team should consider the elements of

• A) awareness and intention.
• B) awareness, trial, and repeat.
• C) segmentation and trial.
• D) trial, intention, and repeat.

---

Definitions:

Predetermined Overhead Rate

A rate used to apply manufacturing overhead to products or job orders, calculated based on estimated costs and activity levels.

Machine-Hours

A measure of the amount of time a machine is operated during a specific period, used in cost accounting to allocate expenses to products.

Applied Manufacturing Overhead

The amount of manufacturing overhead costs allocated to individual jobs or products based on the predetermined overhead rate.

Predetermined Overhead Rate

A calculated rate used to apply overhead costs to products or job orders, based on estimated costs and activity levels.