Company ABC Is in the Process of Sizing the Market

question 90

Multiple Choice

Company ABC is in the process of sizing the market for its new web-based service that allows consumers to be matched with local attorneys specializing in the area of law pertaining to the consumer's need.The marketing team is trying to estimate the purchase decision-making process with respect to how likely it is that visitors to the site will hire an attorney identified by Company ABC.In estimating the purchase decision-making process, the marketing team should consider the elements of

• A) awareness and intention.
• B) awareness, trial, and repeat.
• C) segmentation and trial.
• D) trial, intention, and repeat.

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Definitions:

Trade Deficit

A trade deficit occurs when a country's imports exceed its exports during a given time period.

Balance of Payments

A financial statement that summarizes a country's financial transactions with the rest of the world for a specific period.

Rate of Exchange

The value of one currency for the purpose of conversion to another, indicating how much foreign currency can be exchanged for a unit of domestic currency.

Rate of Exchange

The price at which one currency can be exchanged for another, determining how much of one currency can be purchased with another currency.