In Marketing, We Deal with Customer Differences Through Segmentation

question 2

True/False

In marketing, we deal with customer differences through segmentation.

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Definitions:

Action Planning

A process by which goals are set and strategies are developed for accomplishing the objectives.

Career Development

The ongoing process of managing one's work life, including choice of occupation, career changes, and professional growth.

Protean Career

A career that frequently changes based on changes in the person's interests, abilities, and values and in the work environment.

Development

The acquisition of knowledge, skills, and behaviors that improve an employee's ability to meet changes in job requirements and in customer demands.