Instead of Trying to Appeal to the Entire Marketplace, Smart

question 28

Multiple Choice

Instead of trying to appeal to the entire marketplace, smart marketers and smart companies will try to find out

• A) what will appeal to high-end customers.
• B) which customers might like their product, and how to get the product into their hands.
• C) which customers are price sensitive.
• D) which customers have brand loyalty and seek a brand image similar to other brands they like.

Comprehend Maslow's hierarchy of needs and its implications for human motivation.

Explain Deci and Ryan's self-determination theory and the basic psychological needs it proposes.

Identify the characteristics and implications of self-actualization according to Maslow.

Critically evaluate the application and limitations of Maslow’s theory of motivation.