__________ Means That Each Customer Serves as His or Her

question 85

Multiple Choice

__________ means that each customer serves as his or her own segment.

• A) Geographic marketing
• B) One-to-one marketing
• C) Mass marketing
• D) Psychological marketing

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Definitions:

Tend-And-Befriend Response

A stress response theory that emphasizes a pattern where individuals seek social affiliation and support as a means to cope with stress, contrasting the "fight-or-flight" mechanism.

Fight-Or-Flight

An innate response to a potential damaging situation, aggression, or risk to life preservation.

Catharsis

The process of releasing and thereby providing relief from strong or repressed emotions through particular activities or experiences.

Sympathetic Nervous System

A part of the autonomic nervous system that prepares the body for rapid action in response to threats, often referred to as the "fight or flight" system.