Some Customers Are __________, Caring About New Developments in Their

question 66

Multiple Choice

Some customers are __________, caring about new developments in their category and seeking out new products.

• A) opinion leaders
• B) early adopters
• C) market mavens
• D) innovators

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Definitions:

Convenience Sampling

Sampling based on convenience to the researcher.

Judgmental Sampling

A non-random sampling technique where the researcher selects units to be sampled based on their knowledge and professional judgment.

Network Sampling

A method of sample selection used in research that involves choosing participants through networks or connections within a specific population.

Stratified Random Sampling

Sampling in which randomly selected units from small or minority populations are forced into the sample to ensure that they are represented in proportion to their presence in the population.