Some Customers Are Currently Using a Competitor's Brand or Don't

question 11

Multiple Choice

Some customers are currently using a competitor's brand or don't purchase a certain type of product.It is __________ for marketers to identify, obtain information on, and woo these people.

• A) easy
• B) moderately difficult
• C) challenging
• D) impossible

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Definitions:

Personal Distress

A psychological discomfort or anguish experienced as a response to stressful situations or emotional pain.

Social Norms

Unwritten rules that govern the expectations of social behavior in a group or society.

Superstition

A belief or practice resulting from ignorance, fear of the unknown, trust in magic or chance, or a false conception of causation.

Social Norms

Shared, unspoken rules that govern behavior in society or among members of a particular group, influencing actions and attitudes.