A Popular Tool for Segmenting That Uses Psychographic Data, and That

question 8

Multiple Choice

A popular tool for segmenting that uses psychographic data, and that is based on the belief that one's attitudes and value system determine one's orientation to certain products and/or brands is called

• A) Experian.
• B) VALS.
• C) Mals.
• D) Prizm.

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Definitions:

Cohesive

The quality of forming a united whole, often used to describe the unity within a group or team.

Conformity

The act of aligning one's behaviors, beliefs, or standards to match those of a group or societal norms.

Close Minded

Having or showing a rigid opinion or standpoint, not open to new ideas or arguments.

Open Membership

A policy that allows anyone who meets certain criteria to join or participate in an organization without restrictions.