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What Do Marketers Know About the Demographic Variables of Age

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Essay

What do marketers know about the demographic variables of age, household composition, and stage in the life cycle?


Definitions:

Consumer Surplus

The gap between the sum consumers are ready and able to spend on a good or service and what they really pay for it.

Normal Goods

Goods for which demand increases as consumer income rises.

Decrease in Income

A reduction in the amount of money received by an individual or entity, typically measured over a particular period of time.

Market Quantity Supplied

The total amount of a specific good or service that is available to consumers in a market at a given price and time.

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