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During the Purchase Phase, the Consumer Might Ask Himself, "What

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During the purchase phase, the consumer might ask himself, "What attributes don't I care about, and therefore will not pay high prices for?"


Definitions:

Appeal

A legal procedure in which a case is brought before a higher court for review of the lower court's decision.

Review

The process of examining or assessing something with the possibility or intention of instituting change if necessary.

Citation

A reference to a source of legal authority, such as a case, statute, regulation, or legal textbook, used in legal documents and scholarly articles.

Case Title

The official name given to a lawsuit or legal action, usually including the names of the parties involved.

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