Which Phase of the Purchase Process Generates Word of Mouth

question 31

Multiple Choice

Which phase of the purchase process generates word of mouth?

• A) customer evaluation
• B) pre-purchase
• C) purchase
• D) post-purchase

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Definitions:

Intellectual Disability

A condition characterized by significant limitations in both intellectual functioning and in adaptive behavior, which covers a range of everyday social and practical skills.

Autism Spectrum

A range of neurodevelopmental disorders characterized by social interaction difficulties, communication challenges, and a tendency to engage in repetitive behaviors.

Asperger's Disorder

A developmental disorder affecting ability to effectively socialize and communicate, considered part of the autism spectrum.

DSM-IV TR

The Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition, Text Revision; a manual published by the American Psychiatric Association detailing diagnostic criteria for mental disorders, replaced by DSM-5 in 2013.