Which Phase of the Purchase Process Generates Word of Mouth

question 31

Multiple Choice

Which phase of the purchase process generates word of mouth?

• A) customer evaluation
• B) pre-purchase
• C) purchase
• D) post-purchase

---

Definitions:

Common

Occurring often or widely accepted; prevalent or usual.

General

Refers to something that applies broadly or commonly, without being restricted to specifics or details.

Reason Abstractly

The capacity to contemplate concepts, principles, and entities that are not tangible or visible.

Information Processing

The way individuals encode, store, and retrieve information, drawing similarities between the mind's functioning and computer operations.