Marketers Use Maslow's Hierarchy of Needs to Offer an Extended

question 20

True/False

Marketers use Maslow's hierarchy of needs to offer an extended brand line so the consumer can start high on the pyramid and work his way down.

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Definitions:

Presenteeism

The practice of coming to work despite illness, injury, or other distress, often resulting in decreased productivity.

Common Health Problem

A health issue or condition that is frequently found within the general population, such as the flu or hypertension.

Alcoholism

A chronic disease characterized by uncontrolled drinking and preoccupation with alcohol, leading to physical and psychological dependence.

Workaholism

Workaholism is characterized by an uncontrollable need to work incessantly, often at the expense of personal health and social relationships.