Which Products Need to Be Widely Available So the Customer

question 4

Multiple Choice

Which products need to be widely available so the customer can pick them up without much thought?

• A) all products
• B) medium-involvement products
• C) low-involvement products
• D) high-involvement products

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Definitions:

Trade-Offs

The process of balancing conflicting needs or benefits in a given situation, often requiring compromise.

User Benefits

Advantages or positive outcomes that end-users experience from using a product, service, or system.

Brand Tracking

The process of monitoring changes in consumer perceptions and attitudes towards a brand over time, often through regular surveys.

Comparative Performance

is the evaluation of the effectiveness or success of a product or service in relation to its competitors.