Marketers Can Create Desires in People That They Didn't Previously

question 61

True/False

Marketers can create desires in people that they didn't previously have.

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Definitions:

The Thomas Theorem

A foundational theory in sociology which states that if people define situations as real, they are real in their consequences.

Self-Fulfilling Prophesy

A prediction that directly or indirectly causes itself to become true due to the positive feedback between belief and behavior.

Verstehen

A German term used by Max Weber that refers to the understanding of social behavior through empathetic or interpretive means, aiming to grasp the subjective meanings and motivations of social actors.

Organic Solidarity

A concept in sociology where social cohesion comes from the interdependence of individuals in more advanced societies, as described by Émile Durkheim.