Which Phase of the Purchase Process Generates Word of Mouth

question 31

Multiple Choice

Which phase of the purchase process generates word of mouth?

• A) customer evaluation
• B) pre-purchase
• C) purchase
• D) post-purchase

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Definitions:

Autonomy versus Shame

A stage in Erikson's psychosocial development theory where, during toddlerhood, children develop a sense of personal control and independence, or experience doubt and shame.

Muscular-anal Stage

In psychoanalytic theory, a developmental phase focusing on toilet training where children learn to exert control over bodily functions.

Autonomy versus Doubt

A psychological conflict of early childhood, as theorized by Erik Erikson, where children must develop a sense of personal control and independence, or they may experience shame and doubt in their abilities.

Situational Variables

External factors present in an individual's environment that can affect behaviors and outcomes in specific contexts.