Why Do Women Who Work the Cosmetic Counters in Department

question 1

Multiple Choice

Why do women who work the cosmetic counters in department stores wish to spray you with perfume?

• A) to get you to notice the name of the perfume
• B) to get you to notice the packaging of the perfume
• C) to appeal to your sense of smell and make you remember the product
• D) to demonstrate that it's easy to apply

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Definitions:

Recall

The process of recalling past events or information from one's memory.

Explicit Memories

Recollections that are able to be consciously retrieved, like specific details and occurrences.

Frontal Lobes

Brain regions associated with executive functions, such as decision-making, problem-solving, planning, and impulse control.

Basal Ganglia

A group of structures in the brain involved in processing information on movement and coordination, as well as aspects of learning and emotional response.