Explain Subliminal Advertising

question 88

Essay

Explain subliminal advertising.

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Definitions:

P-values

The odds of observing test results as extreme or more extreme than the actual outcomes, under the presumption that the null hypothesis is accurate.

One-sided

Refers to a type of hypothesis test or confidence interval where the alternative hypothesis targets a specific direction of effect.

Two-sided

Pertaining to hypothesis testing, where the alternative hypothesis is not directional and considers both possibilities of the effect being greater than or less than the null hypothesis.

Null Hypothesis

A statement in hypothesis testing that presumes no significant difference or effect, serving as the default until evidence suggests otherwise.