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Marketers Try to Figure Out What Customers Want and Then

question 52

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Marketers try to figure out what customers want and then they try to figure out how to provide it and make money doing so.


Definitions:

Memory-span Task

A memory-span task is a cognitive test used to measure the number of items, typically words or numbers, that an individual can hold and recall in short-term memory.

Organization

An entity comprising multiple people, such as a company or society, structured to achieve a particular aim or set of goals.

Verbatim Information

Information that is repeated or conveyed in exactly the same words as originally presented or spoken.

Gist

The main or essential part of a matter; the core idea or summary of information.

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