Direct-To-Consumer Ads Are Not Used to Market Pharmaceutical Drugs Because

question 6

True/False

Direct-to-consumer ads are not used to market pharmaceutical drugs because it is unlikely patients will ask their doctor for a particular brand name.

---

Definitions:

Instrumental Role

Responsible for engaging in paid labour outside the home.

Expressive Role

Responsible for the emotional well-being of family members and the socialization of children.

Hegemonic

Relating to the dominant influence or authority over others, often in a cultural, societal, or political context.

Transsexual

An individual whose gender identity differs from the sex they were assigned at birth, and who may seek to transition physically through medical interventions.