When the Company's Mind-Set Was, "Let's Build a Better Mouse

question 57

Multiple Choice

When the company's mind-set was, "Let's build a better mouse trap," marketers were focused on

• A) product.
• B) promotion.
• C) price.
• D) place.

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Definitions:

Id

In psychoanalytic theory, the part of the personality that contains our primal impulses, desires, and needs.

Ego

In psychoanalytic theory, the part of the personality that mediates between the demands of the id, the superego, and reality.

Libido

A term used in psychoanalytic theory to denote the energy of the sexual drive as a component of the life instinct.

Superego

In psychoanalytic theory, the part of the personality that represents internalized ideals and provides standards for judgment (the conscience) and for future aspirations.