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Potential profitability is a function of
Quantity Demanded
The total amount of a good or service that consumers are willing and able to purchase at a given price over a specified period of time.
Inelastic Demands
Describes a situation where the demand for a good or service is relatively unresponsive to changes in price, with a percentage change in quantity demanded that is less than the percentage change in price.
Elastic Demands
This refers to the sensitivity of the quantity demanded of a good to a change in its price, where a small price change leads to a larger change in quantity demanded.
Elastic Demands
A situation where the demand for a good or service significantly changes in response to changes in its price.
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