Which of the Following Is True of the "Customer Perceived

question 45

Multiple Choice

Which of the following is true of the "customer perceived value" measurement used by organizations to measure customer satisfaction?

• A)It measures how customers assess benefits of the product against costs in making purchase decisions.
• B)It measures customer satisfaction based on the likelihood of customers recommending the product to other customers.
• C)It focuses more on customer satisfaction than on customer loyalty.
• D)It takes into consideration only existing customers and not potential buyers.

---

Definitions:

Inflationary Environment

An economic condition characterized by a general increase in prices and fall in the purchasing value of money.

Demographic Factors

Characteristics of a population used in market research to segment consumers, such as age, gender, income, education, and marital status.

Millennials

A demographic cohort following Generation X and preceding Generation Z, typically born between the early 1980s and mid-1990s to early 2000s, known for their familiarity with communications, media, and digital technologies.

Global Marketing

A marketing strategy that consciously addresses customers, markets, and competition throughout the world.