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Supplier certification processes can be time-consuming and expensive to administer.
Causal Attribution Theory
A concept in social psychology that examines how people determine the causes of behavior or events, attributing them to internal dispositions or external situations.
Partner Uncertainty
The inability to predict the behavior, thoughts, or feelings of another person.
Halo Effect
The tendency to extend an overall impression of a person, object, or institution based on one characteristic, either positive or negative.
Consistency Effect
The tendency for people to seek, interpret, and remember information that confirms their preexisting beliefs and attitudes.
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