Establishing Construct Validity Would Probably Be Most Important for Which

question 2

Multiple Choice

Establishing construct validity would probably be most important for which of the following?

• A)A measure of heart rate
• B)A measure of the number of times a person eats alone during a month
• C)A measure of spirituality
• D)A measure of income

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Definitions:

IMC Program

Integrated Marketing Communications Program, a strategic approach that integrates various promotional tools and marketing techniques to present a consistent message to the consumer.

Evaluation Phase

The stage in a process, project, or campaign where outcomes are assessed to determine their success and to inform future actions.

Posttest the Promotion

The process of evaluating the effectiveness of a promotional campaign after its completion to gauge its impact on consumer awareness, perception, and behavior.

Design the Promotion

The process of creating and planning marketing strategies to increase the awareness or sales of a product or service.