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Explain the difference between observer bias and observer effects and give an example of each.
Polycentric Attitude
An outlook or approach that values and respects the culture and practices of local people in foreign operations, contrasting with ethnocentric and geocentric attitudes.
International Operations
Business activities that are conducted across national borders, involving the management of production, marketing, and other functions in foreign locations.
Global Competitors
Companies that operate and compete in several countries, facing off against brands and products from different markets worldwide.
World-Oriented
Having an awareness and consideration for global cultures, issues, and interdependencies.
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