When Interrogating the Construct Validity of the Dependent Variable in an Experiment

question 27

Multiple Choice

When interrogating the construct validity of the dependent variable in an experiment, which of the following questions should be asked?

• A)"How well was this variable manipulated?"
• B)"How well was this variable controlled by the experimenter?"
• C)"How well was this variable explained to participants?"
• D)"How well was this variable measured?"

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Definitions:

Users

Individuals or entities that utilize products or services for their intended purpose or benefit.

Consume

The act of using up a product or service, often involving the purchase of goods for personal use.

Buying Center

A group of individuals within an organization who are involved in making a purchasing decision.

Deciders

Individuals or groups within an organization responsible for making final purchasing or policy decisions.