Suppose the Governor of California Has Proposed Increasing Toll Rates

question 159

Essay

Suppose the governor of California has proposed increasing toll rates on California's toll roads, and has presented two possible scenarios to implement these increases.Following are projected data for the two scenarios for the California toll roads:
Scenario 1: Toll rate in 2015: $10.00.Toll rate in 2019: $22.50
For every 100 cars using the toll roads in 2015, only 81.6 cars will use the toll roads in 2019.
Scenario 2: Toll rate in 2015: $10.00.Toll rate in 2019: $17.50
For every 100 cars using the toll roads in 2015, only 96.2 cars will use the toll roads in 2019.
a.Using the midpoint formula, calculate the price elasticity of demand for Scenario 1 and Scenario 2.
b.Assume 10,000 cars use California toll roads every day in 2015.What would be the daily total revenue received for each scenario in 2015 and in 2019?
c.Is demand under Scenario 1 and under Scenario 2 price elastic, inelastic, or unit elastic.Briefly explain.
(For above questions, assume that nothing other than the toll change occurs during the time frame listed that would affect consumer demand.)

Apply the Delphi method for expert opinion-based forecasting and understand its process.

Analyze sales data to identify underlying patterns and forecast future sales.

Understand and calculate weighted averages for forecasting purposes.

Apply knowledge of forecasting methods to interpret and evaluate sales data.

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Definitions:

Receiver

A receiver in communication refers to the individual or group that interprets or decodes the message sent by the sender.

Decoder

In communication, the process or device for interpreting or giving meaning to a message received from a sender.

Oral Communication

The ability to give and exchange information, ideas, and processes verbally, either one on one or as a group.

Exchange Information

The act of sharing or trading data, knowledge, or ideas between parties, which can facilitate decision-making, learning, or problem-solving.