Which of the Following Is True of Establishing Pricing Goals

question 29

Multiple Choice

Which of the following is true of establishing pricing goals?

• A) Pricing objectives are either profit oriented or sales oriented if they are to serve company objectives.
• B) Reaching the desired market share must not entail sacrificing short-term profits because every dollar counts.
• C) A profit maximization objective may require a bigger initial investment than the firm can commit to or wants to commit to.
• D) Pricing objectives rarely have trade-offs and thus managers must set them ambitiously to capture the market.

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