Which of the Following Is a Difference Between Social Media

question 55

Multiple Choice

Which of the following is a difference between social media and personal selling?

• A) Social media can disperse a message quickly to a wide audience,whereas personal selling is very slow in dispersing a message to a large audience.
• B) Social media entail two-way communication,whereas personal selling entails one-way communication.
• C) Social media are a means of interpersonal communication,whereas personal selling is a means of mass communication.
• D) Social media provide opportunity for immediate feedback,whereas personal selling does not provide opportunity for direct feedback.

---

Definitions:

Reward Power

The ability to influence others through the promise of rewards or benefits, often used in a leadership or management context.

Procedural Power

The influence or authority derived from an individual's ability to control the process, methods, or order in which decisions are made or tasks are executed.

Formal Leadership

Leadership that is based on an official position or authority within an organization or structure.

Organizational Objectives

Specific, measurable goals that a business aims to achieve in order to fulfill its organizational strategy and mission.