Which of the Following Is NOT True About an Effective

question 10

Multiple Choice

Which of the following is NOT true about an effective listening system?

• A) Listening is the first action to take when initiating a social media campaign.
• B) Although customers are on social media,they rarely think that a given brand is also there.
• C) Marketers must primarily hear what is being said about the brand and act upon what they hear.
• D) The ways customers rate,rank,critique,and praise a brand are important for marketers.

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Definitions:

Information Overload

Exposure to an overwhelming amount of information.

Electronic Communication

The transmission of information using electronic means such as email, text messages, and social media.

Text Message

A form of electronic communication where short messages are sent over cellular networks between mobile devices.

Verbal

Pertaining to words, either spoken or written, as a means of communication or expression.